Brand Identity Design
A strong brand identity is more than a logo, it’s the visual language that builds trust and drives sales. I combine research, strategy, and thoughtful design to create cohesive visuals that capture attention, communicate your value, and position your business for lasting growth.
Brand Design Packages
Complete Brand Identity Design Package
New responsive logo, color palette, typography, brand guidelines and brand messaging.
Brand recognition begins with brand consistency. We will work closely with you to create a brand identity and clear guidelines that make building brand recognition a breeze for you and your team.
Your complete brand identity package will include:
Responsive logo
We will provide at least two versions of your logo to respond to the space it is featured in.
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Color palette
Beyond the logo, color is the most recognizable aspect of a brand. We use color science to ensure your brand colors are accessible, will represent your business and evoke the emotions you want your audience to feel.
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Typography family
We use fonts to express the personality of your brand.
Brand guidelines booklet
Guidelines to help you understand how to use and how to organize all your new brand assets.
Brand Identity
Design Package
New responsive logo, color palette, typography, brand messaging and brand guidelines.
Logo Plus Package
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In your logo design + package you will get at least two versions of your logo to respond to the space it is featured in. This option is best for black and white logos and businesses that have a clear idea of their typography and color needs.
Logo Design Package
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In your logo design package you will get one final version of your logo. This option is best for round or square logos with minimal details.
Brand Refresh
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Options:
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Add elements to your existing brand identity package
This is ideal for brands that would like to maintain brand recognition already built with an existing logo but want to expand on branding elements such as brand messaging, color palette, typography family, brand guidelines or graphic elements.​
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Update old files
Do you have outdated logo files and can't reach the original designer? We can recreate your logo, removing backgrounds and fixing other errors so that you can easily resize without pixelating the image.​
Brand Refresh
Update your current logo, color palette, typography and or brand guidelines.
What is a responsive logo?
A responsive logo starts with your primary logo and optimizes the design for different spaces and screen sizes while maintaining brand recognition.
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What is the design process like?
Step 1. Data collection
After we determine which package best suits your needs and deposit is paid, I will ask a series of questions to get to know your unique story and your goals for your business. This interview will help determine the timeline for your project.
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Step 2. Rough drafts
At least three rough drafts will be provided. At this stage you are invited to provide feedback and select favorite drafts or elements within the designs. Rough drafts may be in the form of sketches or digital artwork and may require some imagination.
Based on your feedback a second set of drafts will be provided and again, you are invited to provide feedback.
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Step 3. Finishing touches
A fine-tuned draft will be sent based on your feedback. Any final edits will be made as necessary until you are completely confident your logo is the perfect representation of your business.
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How much does it cost?
Your investment will depend on your specific needs and goals. With that said, expect to invest at least $750.