Brand recognition begins with brand consistency. We will work closely with you to create a brand identity and clear guidelines that make building brand recognition a breeze for you and your team. Your brand identity package will include:
We will provide at least two versions of your logo to respond to the space it is featured in.
Beyond the logo, color is the most recognizable aspect of a brand. We use color science to ensure your brand colors will represent you and evoke the emotions you want your guests to feel.
We use fonts to express the personality of your brand.
Brand guidelines booklet
Guidelines to help you understand how to use and how to organize all your new brand assets.
A signed transfer of copyright form so that you may use your logo freely.
Logo and Brand Design Package
Step 1. Data collection
I will ask a series of questions to get to know your unique story and your goals for your business. This interview will help determine the timeline for your project. Typically project turnaround time is less than two weeks but your cooperation plays a big role in how long the process will last.
Step 2. Rough drafts
At least three rough drafts will be provided. At this stage you are invited to provide feedback and select favorite drafts or elements within the designs. Rough drafts may be in the form of sketches or digital artwork and may require some imagination.
Based on your feedback a second set of drafts will be provided and again, you are invited to provide feedback.
Step 3. Finishing touches
A fine-tuned draft will be sent based on your feedback. Any final edits will be made as necessary until you are completely confident your logo is the perfect representation of your business.
You are allotted one small change to the final draft, any additional changes may incur extra charges.