Branding and Logos
Capture the attention of your audience with a custom logo professionally designed to tell your brand's unique story. I take great care in building memorable brands, starting with the face of your business.
brand identity refresh, responsive logo design
Refine MD is an aesthetic medical spa in Appleton, Wisconsin who was looking for a brand identity refresh that expresses what their business is all about.
The succulent I created represents Refine MD through beauty that is unique and enduring, and can be displayed alone, or with the brand name horizontally or vertically.
Primary color palette
Secondary color palette
Refine described their vibe as earthy, organic, warm, comfortable, modern, fresh, professional, stylish and sophisticated. They wanted their color palette to focus on greens that are not too bright and not muddy or dull.
Su Casa Salon and Bridal Suite
responsive logo design
Located in La Crosse, Wisconsin, Su Casa Salon and Bridal Suite offers all who visit a space to be the most beautiful version of themselves. This responsive logo design gives Su Casa versatility to be well represented across all advertising materials and platforms.
Franciscan Sisters of Perpetual Adoration
brand identity refresh and project identifiers
Goal: create elements and brand guidelines for a more cohesive look throughout Franciscan Sisters of Perpetual Adoration's internal and external communications, keeping the original logo (not my work) the same.
I created a secondary color palette and organized a font family with usage guidelines that make brand identity simple and fast.
Primary color palette
Colors in existing logo
Secondary color palettes
Colors were carefully selected using color science and the color wheel. Each color in the secondary palette represents characteristics of FSPA.
I created these logos for internal FSPA projects using the brand elements above.
The Vintage Kitchen
The Vintage Kitchen is an amazing private chef located in La Crosse, Wisconsin. Private chef, Megan, was the model for Miss Vintage Kitchen illustrated specifically for this logo. She holds her signature tomato that is also seen throughout other Vintage Kitchen branded materials like menus and business cards.
Royalty Beauty is a beauty salon in Madison, Wisconsin that makes visitors feel like royalty.
I created the crown using the letters R and B joining together to create a crown in shades of royal purple.
Step 1. Interview
I will ask a series of questions that will help us decide if we are good fit. If yes, I will give you a quote for amount and turn-around time.
Step 2. Rough drafts
At least three rough drafts, like the example, will be provided within the quoted time.
At this stage you are invited to provide feedback and select favorite drafts or elements within the designs.
Step 3. Finishing touches
Either a final draft, or a second set of drafts, like the example, will be provided based on your feedback from first round of drafts.
Edits will be made as necessary until you are completely confident your logo is the perfect representation of your business.
I am currently not accepting any new branding projects. When I re-open this service pricing options will be different. To get on the waitlist and be first to hear about re-opening branding services fill out the form below.